Case Study

Dell

How we planned an intimate private party for Dell and over 500 of their guests at Hyde Bellagio overlooking the Bellagio fountains.

Results

We were able to provide a successful event for Dell while staying within their budget. We created an intimate private party that enhanced Dell’s branding and created many opportunities for our client and their guests to develop deeper relationships. Our goal was to create an event that would make Dell’s executives, employees, and guests say “wow!”

We delighted our client and their guests with the band, the branding presentations, the food, and the premium open bar.

Stats

  • $125,000 total budget
  • 500+ total guests
  • 3 hours of open bar
  • 3 hours of live band performance

Challenges

Working with a large company like Dell was interesting because they have multiple departments and approval processes for statements of work. We wanted to start planning this event well in advance to give Dell’s departments time to organize themselves and approve our proposals. Ultimately we were able to organize a stress-free event due to our meticulous planning and our approach on setting up events.

Insights

We wanted to give our client and their guests a Las Vegas experience they wouldn’t forget. So, we thought a venue like Hyde Bellagio with an incredible view of the Bellagio fountains would be something they would enjoy. The ambiance and layout of the venue proved to be efficient for mingling and networking between our client’s guests, which they were happy to note in our follow-up conversations.

Solution

Creating a private party featuring a live band, food, drinks, and swag bags for Dell and their guests at Hyde Bellagio

The perfect private party utilizes the ambiance and layout of the venue to promote networking and mingling between the guests. Here’s how we crafted a memorable event for Dell.

Working with such a prestigious company like Dell was an absolute pleasure due to their vast experience in throwing events all over the world. It was easy to work with them because they knew what type of experience they wanted to give to their attendees.

They just needed help with finding the best venue to host their event, and a vetted Las Vegas partner that they could trust to organize the experience for them.

That’s where we came in.

When Dell asked us for help with managing and facilitating an after-awards dinner for their employees and guests, we got to work on figuring out how to maximize their value based on their budget and goals.

Hyde Bellagio fountains view
Hyde Bellagio view of the world-famous fountains

We settled on Hyde Bellagio as the venue due to the intimate ambiance and reputation as a classy lounge and upscale nightclub. Due to our relationships with decision-makers at the property, we were able to secure a full venue buyout for our client at a great rate.

With the venue secured, we started working on the entertainment, food, and drink options. We opted for a live band on stage rather than a DJ due to the client’s music preferences, managing the stage and A/V setup.

To make the event feel more like a private party, we setup LED boards across the venue with branding and marketing collateral from Dell. Attendees would be made sure that this was a party from Dell.

Hyde Bellagio party
Hyde Bellagio during a nightclub party

We negotiated with the venue on a fair rate on food items to keep our client’s guests satiated throughout the night, and made sure that the 3 hour open bar we managed was stocked with drinks our client preferred.

Ultimately, the client was extremely satisfied with our work and was confident that the evening was a complete success. We looks forward to working with Dell again in the near future.

Summary

We were hired by Dell to create a special event for employees and their guests. The event called for a full venue buyout of Hyde Bellagio, an upscale and stylish nightclub overlooking the Bellagio Fountains. The event included a live band, LED boards for marketing & branding, food options, and an open bar. The client utilized our services from start-to-finish.

To add an extra personal touch for the group, we provided each attendee with a swag bag that included aspirin, snacks, waters, and Dell marketing material. The swag bag was a total hit for the guests after a long night of mingling and networking.

Our Roles

Stupak was responsible for working with Dell’s marketing and special events department to create this amazing event. We were fully responsible for reserving the full venue and coordinating a buyout of the space. We managed and facilitated the live band, setup the LED boards, setup the stage, tested the A/V equipment, and chose the food options for our client. We wanted to maximize our client’s value, so we ensured that everything would be taken care of. The special events team could focus on taking care of their guests and ensuring everyone was having fun. We were happy to assist.

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