Case Study

TravelBank

How we managed and facilitated a section buyout of one of the most popular nightclubs in the world for over 80 people with a $50,000 budget.

Results

We helped create a strong presence for TravelBank in Hakkasan nightclub during their annual Las Vegas retreat. With unique branding and presentation options, we ensured that their brand was known by everyone who was at Hakkasan that night. We ensured that their group of over 80 people had a seamless experience throughout the entire evening. This allowed TravelBank leadership to interact with their employees and further develop their relationships.

Stats

  • $50,000 total budget
  • 50+ bottles consumed
  • 80+ total attendees

Challenges

We wanted to give over 80 people a VIP experience at one of the world’s most popular nightclub. With so much traffic at this venue, we didn’t want our clients to feel like they were just another line item on the spreadsheet. To ensure a high-level experience, we needed to coordinated with the venue to curate an impressive walk-in experience with expedited entry for their entire group, and company branding throughout the nightclub as they sat at their table.

Insights

For corporate clients, it’s important to keep their brand perception and public relations in mind when presenting options to them. Some clients ask for anonymity while others want it to be known that they’re “in the house.” Whatever the case may be, Stupak makes an effort to ensure that the branding and presentation options are classy and tasteful, furthering our client’s brand image and reputation, which is what we did in this case.

Solution

Did you know that having your company logo up on multiple LED screens, above a world-renowned DJ inside one of the hottest clubs in the world, is an option for your private party?

If you didn’t, don’t worry about it. Most people don’t, along with many other branding and presentation options available to your party. But… that’s why we’re here to help.

Preliminary planning

TravelBank asked us to find entertainment options for a company of over 80 employees during their Las Vegas retreat. Armed with a $50,000 budget, they wanted their employees to have an unforgettable night.

Out of the options we sent them, they liked the idea of a private party inside of Hakkasan, one of the most popular nightclubs in the world. We were able to reserve a section of the club that is not normally available to the public.

Managing and staffing the event

Whenever a client has a large group, we send multiple Stupak staff to the venue to help with keeping the group together and ensuring no one has trouble getting into the venue with their party. This event was no different.

We had three Stupak members check-in the table before the club opened, ensured the alcohol at the tables was ready, and that the branding and presentation options were set to go.

When the group arrived, we made sure everyone was together and ready to walk in. While other guests (including table patrons) waited in line to walk in, our client was able to show up and start walking in immediately.

Stupak staff ensured an expedited entry through the security checkpoints and walked the clients to their section in the massive 5-floor nightclub. As they walked in, the client saw their brand on all corners of the venue.

When they arrived at their tables next to the DJ booth, all they had to focus on was having fun.

Stupak staff took care of any last-minute changes to the client’s orders and managed the flow of alcohol. This made sure that the client didn’t run out of drinks prematurely and spread out their drinks until 4am the next morning. This also had the effect of making sure the client wasn’t enticed to spend more than they think they should have.

It was a pleasure to help TravelBank with their Las Vegas experience and look forward to them calling on us again soon.

Summary

We were approached by TravelBank to plan their annual trip to Las Vegas. They wanted to celebrate their employee accomplishments and needed help finding the best entertainment options on a Thursday night to really “wow” their employees. We chose Hakkasan because the popular DJ Tiesto would be performing. We locked in an entire section of the Hakkasan stage next to the DJ booth for the entire evening. We also had branding and presentations for the group, making TravelBank very happy with the overall set up and experience.

Our Roles

Stupak was responsible for researching what the best entertainment options would be for TravelBank on a Thursday night. Being responsible for 80+ guests, we wanted to make sure that TravelBank leadership could spend their time interacting with their employees and furthering their relationships, not stressing over the logistics of facilitating the venue. We set up branding and presentation options for the group to really give them a VIP experience and make them feel like the entire club was theirs for an evening.

Find out how we can put solutions like these to work for your business.