Case Study

Broadcast Depot & Broadcast Alliance

How we’ve deepened business relationships through a memorable after-party for attendees of the National Association of Broadcasters since 2014

Results

For more than five years we’ve planned and executed events in Las Vegas for Broadcast Depot, a member of Broadcast Alliance. Each year we’ve ensured to outdo ourselves from the previous.

We strive to create a personalized gathering that enhances the relationships between the companies in the Broadcast Alliance, their customers and their employees. Time and time again we’ve shown that we can masterfully curate experiences that our clients and their guests love, cementing their choice to use Stupak for their most important event of the year.

Stats

200+ attendees
4 hours of open bar & elegant charcuterie
10-20% increase in attendees each year
$20,000 budget

Challenges

Each year we’re tasked with making the event better than the last. We do this by making small changes that enhance the event each time. This night serves to help these companies earn and win business by developing deeper relationships off of the convention floor. We value the trust Broadcast Depot puts in us to help the company shine, so we work tirelessly to make this event an overwhelming success.

Insights

Because most of the attendees were from Latin America, our clients wanted their party at a venue where they could play Latin music. This was an opportunity to show their customers that details matter, and it was a chance to give them a feel of home.

Solution

In 2014, Broadcast Depot first reached out to us for assistance in organizing an event to commemorate the conclusion of the yearly National Association of Broadcasters convention. As a member of the Broadcasting Alliance, Broadcast Depot is tasked with hosting the post-convention celebration for NAB. This serves as their chance to lavish attention on their customers and employees while also celebrating their stay in Las Vegas.

The experiences in 2014 & 2015

In 2014 and 2015, it was extremely important to our clients to have an indoor/outdoor venue with a view of the Las Vegas Strip for this event.

The new view from Apex Lounge, formerly Ghostbar.

Consequently, both events took place at the Ghostbar lounge, located in the Palms Casino Resort. The celebration was planned from 10:00 p.m. to 2:00 a.m., involving a partial takeover of the venue. The client chose bottle service over an open bar, a decision which enhanced the upscale atmosphere through bottle presentations and dedicated servers. We also employed promotional models to aid with brand visibility and marketing, as well as to engage with the party attendees.

The experience in 2016 & 2017

The spectacular view from Chatueau Nightclub’s terrace.

The event took place entirely in an open-air setting, allowing guests to admire stunning vistas of the Las Vegas Strip and the mesmerizing Bellagio Fountains.

Given that our clients hosted a larger crowd in 2016 and 2017, we arranged for a partial takeover of the venue to comfortably accommodate over 200 guests. Once again, we selected bottle service and enlisted the services of promotional models.

The experience in 2018

In 2018, we shifted the venue to Commonwealth, a highly sought-after lounge located in downtown Las Vegas. This cocktail bar, reminiscent of the pre-Prohibition era, boasts a stunning interior and a rooftop terrace with views overlooking the iconic Fremont Street.

This was the best after-party to date. As with previous years, most of the attendees were affluent businessmen from Latin America. In order to paint our clients in a good light and really impress their guests, we did a full venue buyout. With the entire space reserved, we hired a DJ to play Latin music, coordinated a four-hour open bar, and elegantly displayed the food and beverage options. Since the attendee list once again increased, we opted for an open bar for a better value.

Like the previous events, Stupak members were onsite managing the guest list at the doors, controlling the flow of traffic and assisting as necessary. We also hired bartenders, servers and promotional models to ensure the event was properly staffed.

Broadcasting Alliance’s 2018 NAB after-party was so successful our clients, who adored the venue, extended the night by an additional hour. They are excited to book Commonwealth in 2019, and we can’t wait to raise the bar once again!

Summary

Since 2014, our client, Broadcast Depot as a member of the Broadcasting Alliance, requests our services to create an impactful after-party of the annual National Association of Broadcasters convention. They host this yearly gathering to better connect with their customers, deepen their relationships with partners and as a treat for their employees.

Our Roles

Stupak is responsible for organizing and planning this after-party. We set up the venue layout, staff the event, negotiate better rates on venue space and amenities, and manage the overall production. We ensure that our client and their guests are always cared for, which keeps them returning year after year.

Find out how we can help you make your Las Vegas trip an elevated experience.